Email Marketing is one of the best ways to drive customers to your website, and to convert sales online, or in your store. Because of the way the regulations work, anyone on your email list must, by nature, be pre-qualified as an interested customer! Everything in the online realm works together, so we will work with your website, social media, and email marketing to increase your email list, and help you convert potential clients into paying clients.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless.
Also, while social media is the big focus on gaining new customers, email marketing has proven to be far more effective. Rather than blasting your message to thousands of people who don’t really know who you are, or who don’t fit your ideal customer base, email marketing allows you to focus completely on people who have shown an interest in your business and product. Half the job is already done!
Driven By You
At Line 77, we want to work with you to help grow your email lists and help you drive sales, online or on-premise. During our first meeting, we’ll talk about your goals, budget, and what you’d like to see and come up with an effective way to promote you and your business, while making sure you stay available to do what you do best.